Zach’s ugly mug (his face)

Zach Leatherman

Now Deploying to netlify’s AvatarNetlify

January 22, 2020 #9 Popular

As my time at filamentgroup’s AvatarFilament Group draws to a close, I am very excited to share with y'all that I am joining netlify’s AvatarNetlify!

Given my own open source work with eleven_ty’s AvatarEleventy over the past two years, this might seem like an incredibly obvious transition. Obvious transitions are good!

I have been very impressed with the founders of Netlify: Chr_Bach’s AvatarChris Bach and biilmann’s AvatarMatt Biilmann. I was first introduced to Matt years ago when our paths crossed working on the font loading for thesmashingmag’s AvatarSmashing Magazine relaunch. He had written a great PostCSS plugin to handle automatic class management for font loading.

For me Smashing Magazine was the watershed moment for JAMstack1, similar to what Filament Group (and friends) did forrwd’s AvatarResponsive Web Design with theBostonGlobe’s AvatarBoston Globe. The Smashing Magazine launch showed that not only is a large-scale JAMstack implementation possible, but it can be a more efficient way to work with the potential to deliver a higher quality final product. The JAMstack gives more power to front-end developers by properly decoupling the front-end from the back while simultaneously delivering performance improvements. It allows front-end developers to focus on their specialty.

Sites that move to this architecture really have the opportunity to see some big wins in both developer experience and user experience (as if they were ever in disagreement).

At this point it's pretty clear that Responsive Web Design has won. The few lone hold-outs are left defending the User-Agent string—that’s not a hill you want to die on. Are there a few bad implementations of Responsive Web Design? Sure. But it's the clear winner to deliver your site to the infinite landscape of real world devices.

I believe the same revolution is happening with JAMstack and I’m excited to play a part of it at Netlify.


  1. Jump back to the reference. I’m pretty sure davatron5000’s AvatarDave Rupert said this first or at least something to this effect at jamstackconf’s AvatarJAMstack_conf.
Zach’s ugly mug (his face)

Zach is a builder for the web with Netlify. He’s currently fixated on web fonts and static site generators. His public speaking résumé includes talks in eight different countries at events like Beyond Tellerrand, Smashing Conference, CSSConf, and The White House. He is an emeritus of Filament Group, NEJS CONF, and still helps out with NebraskaJS. Read more about Zach »

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7 Mentions
  1. www.zachleat.com #

  2. codingnova http://codingnova.com/index.php/author/robertteah/ #

    “Static Site Generator,” that is. We’ll get to that in a second. Netlify is a sponsor of this site (thank you very much), and I see Zach Leatherman has gone to work over there now. Very cool. Zach is the creator of Eleventy, an SSG for Node. One thing of the many notable things … Truncated

  3. www.makemoneyupdaters.tk #

  4. rssfeeds.cloudsite.builders #

    Show original post Possibly The Easiest Way to Run an SSG “Static Site Generator,” that is. We’ll get to that in a second. Netlify is a sponsor of this site (thank you very much), and I see Zach Leatherman has gone to work over there now. Very cool. Zach is the creato… Truncated

  5. www.webmastersgallery.com #

  6. Pinboard Popular

    Pinboard Popular @pinboard_pop #

    Now Deploying to Netlify—zachleat.com zachleat.com/web/netlify/

  7. Phil Hawksworth

    Phil Hawksworth @philhawksworth #

    No BIG DEAL. hTTPS://t.CO/4SU2VToSaP